Born and raised in Hermosa Beach, California. Waves, sand, and endless summers. I'm a strategic creative leaving my fingerprints on sports, entertainment, and lifestyle brands. From managing campaigns for boutique retailers to competing for Panama's National Team, I'm inspired by culture and the people who move it forward.
Before advertising, I played soccer at the highest level. Division 1 at Syracuse and former Panama National Team player. Captain’s armband and all. I learned discipline, strategy, and how to read the field. Skills that translate perfectly to reading culture and building campaigns that move it forward.
At Syracuse University’s S.I Newhouse School of Public Communications, majoring in Strategic Advertising with minors in Marketing and Information management & Technology. Im combining California ease with New York hustle, creative vison with data-driven strategy.
As an Account Manager at The NewHouse's Greenhouse Program, I lead campaigns for Apricot Lane Boutique. As a Brand Ambassador for Drip Fitness, I create content that performs. Bilingual in English and Spanish, I specialize in social strategy, experiential marketing, and campaigns for sports, entertainment, and lifestyle brands.
When I'm not building campaigns or analyzing metrics, you'll find me at hot yoga, exploring LA's wellness scene, or convincing friends that Erewhon is actually worth the hype.
Currently seeking: Summer 2026 internships in sports, entertainment and media marketing
