EREWHON LUXURY WELLNESS EXPOSE
An interactive scroll story examining what makes a $19 smoothie feel essential. Through editorial design and motion graphics, this digital experience explores Erewhon's positioning at the intersection of health, status, and California lifestyle—deconstructing luxury wellness culture one ingredient at a time.
Role: Concept, Design, Development
Tools: Figma
Course: VIS 207 - Intro to Graphic Design
Tools: Figma
Course: VIS 207 - Intro to Graphic Design
